880519 - [Firefox OS] Leave behind cards for social outreach

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jennifer Balaco]

From the Smartsheet Project Request Form:

Project Objective:
We want to get followers in launch countries an easy way to find our Facebook and Twitter pages so they can follow, share, engage and like. (Possible store hand out for social leads and mobilizers as well)
	
Target Audience:	
Prospective Facebook/Twitter fans/mobilizers in launch countries

Deliverables:
We need standard business cards that can be left behind at events or given out by Mobilizers. These cards will instruct people to follow us on social media so they can learn about Firefox OS.

Primary Message:
Follow Firefox on social to get the latest information on Firefox OS.

Call to Action:
Follow us on social channels.

Mandatory elements:
Firefox OS logo/wordmark, fox illustration
Follow Firefox on Facebook (Faceook.com/Firefox) and Twitter (@firefox) - share the messages and help us spread the word!
-We will eventually need the same in Spanish, but we don't have their twitter handle yet.

Additional Info:
We would need these for July 17 or around there to get items produced and shipped out to core teams.

Comment 1

[Benjamin Kerensa [:bkerensa]]

This is an excellent idea and we just had a Firefox OS Hack Event in Portland which could have benefited from a tool like this.

Comment 2

[Lizz Noonan - she/her (:lizzn)]

Hey Lee - this is another project I wanted to check with you on. If you haven't started, this could be another one for Matt. LMK.

Comment 3

[Lee Tom]

Thanks for checking in with me, Lizz. I haven't started yet, so if Matt has the time he can take this one.

Comment 4

[Jennifer Balaco]

Hey All, 

Any update on these leave behind cards? Just checking in since there hasn't been any activity on this bug for a while. 

Thanks!
Jennifer

Comment 5

[MT]

Attachment: socialLeaveBehind_card_3.5x2

Hi everyone, I've attached what I am thinking for a layout for the leave behind cards, based on Matej's copy.

Let me know what you think!
Matt

Comment 6

[Chelsea Novak [:chelsea]]

I like it. Carmen, will this work for your purposes?

Comment 7

[Carmen]

Looks beee-u-tiful. 

Question for you Chelsea - should we include @Firefox_ES and @FirefoxBrasil (since that's where the phones will be, really.)

Carmen

Comment 8

[Chelsea Novak [:chelsea]]

I think we should take this copy and have it localized and then do small runs for our P1 launch countries. So have space for a third local twitter handle. 

Would that work?

Comment 9

[Carmen]

+1 :)

Comment 10

[Benjamin Kerensa [:bkerensa]]

Ideally I would suggest adding "https://www.mozilla.org/en-US/firefox/os/" so we can get signups/leads.

Comment 11

[Benjamin Kerensa [:bkerensa]]

Actually https://www.mozilla.org/firefoxos which 301 redirects to the above would be even better.

Comment 12

[Chelsea Novak [:chelsea]]

Hi Ben, 
This card is specifically for social outreach and we want to keep the CTA very focused social. Particularly in other languages where people picking up the cards may not know that there is social content specific to their region. 

Cheers, 
Chelsea

Comment 13

[Matej Novak [:matej]]

(In reply to Chelsea Novak [:chelsea] from comment #12)
> Hi Ben, 
> This card is specifically for social outreach and we want to keep the CTA
> very focused social. Particularly in other languages where people picking up
> the cards may not know that there is social content specific to their
> region. 

I was going to say the same thing, but add (for reference) that the link should always be firefox.com/os for marketing purposes.

Comment 14

[Jennifer Balaco]

After this minor change is made are you all set for the leave behind cards?

Comment 15

[MT]

Hi guys, sorry for the delay on this one. Want to clarify the appropriate placement for the URL. Should this be placed under the 'Follow Firefox on:' ?

Comment 16

[Chelsea Novak [:chelsea]]

Hey Matt, 

Sorry for the confusion. There should not be a URL on this as we're trying to keep it focused on social.

Comment 17

[Jennifer Balaco]

Thanks for the update, Chelsea. Is there anything else needed for the card?

Comment 18

[MT]

Thanks Chelsea. These are good to go from my view.

Comment 19

[Jennifer Balaco]

I'm going to go ahead and resolve this. Please reopen if you need anything else for the leave behind card.